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Business-to-business (B2B) refers to transactions and interactions that occur between two businesses, rather than between a business and individual consumers. This model typically involves the sale of goods or services from one company to another, such as wholesale distributors selling to retailers or manufacturers supplying components to other manufacturers. B2B transactions often involve larger volumes and longer sales cycles compared to business-to-consumer (B2C) transactions. Examples include software companies providing solutions for other businesses or suppliers delivering raw materials to manufacturers.

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1w ago

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