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Direct competitors are businesses that offer the same products or services and target the same customer base, making them direct alternatives to each other. Indirect competitors, on the other hand, provide different products or services that can satisfy the same customer need or solve the same problem, thereby competing for the same budget. For example, a coffee shop is a direct competitor to another coffee shop, while a tea shop or energy drink brand would be considered indirect competitors. Understanding both types of competition is essential for effective market positioning and strategy.

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