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An example of this would be Americans that believe that others must learn our language and must conform to our cultural norms because it superior and that our way is the only way to conduct business.

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Rachel Medhurst

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2y ago
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15y ago

An example of cross-cultural would be incidents like the following, where elements of one culture has been used for another culture, without considering the characteristics of that culture. "Nordic vacuum manufacturer Electrolux used the following in an American campaign: "Nothing sucks like an Electrolux" . "Cross-cultural" can also mean disciplines of study such as cross-cultural studies, cross-cultural analysis. It can also refer to activities such as "cross-cultural management".

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16y ago

Chinese, Indian, Cambodian, Japanese, Scottish, Korean, African, etc.

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Q: Example of cross-cultural
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Is it correct to use the terms 'intercultural' and 'cross-cultural' interchangeably?

Excellent question, thank-you for letting me answer it; that's a great big 'NO' 'Cross-cultural' is a meaningless nonce word invented as a 'buzzword' purely as a deliberate attempt at ersatz erudition. The prefixes 'inter', meaning among or between and 'intra' meaning on the inside or within, serve completely to describe cultures, or anything else. Intracultural means inside a single culture, or Intra-anything else. Intercultural means between differing cultures, or Intra-anything else. 'crosscultural' is a self-indulgent bit of academic licentiousness.


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