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What are some issues to consider in analyzing a company's resources and opportunities?
Wiki User
∙ 11y ago
1. The strategic planning starts with a thorough analysis of a marketing environment. Any marketing strategy should assess the organization`s marketing and production plan as well as financial and human resources. In order to create customer`s satisfaction and loyalty, the company should find it`s core competencies that can provide better performance and reputation. Pointing out company`s core competencies and using them means identifying company`s resources. Analysis of the marketing environment can also show a market opportunities. Target market`s needs can change that gives a company a market opportunity. It can become a strategic window for the company that competes in a market. If a core competence and opportunities would be discovered and match, then it means that a company found it`s competitive advantage in the marketplace. Analyzing and identifying organizational resources and opportunities should be found and wisely implemented.
Wiki User
∙ 11y ago
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