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METHODS OF FORECASTING DEMAND

Broadly the techniques of forecasting demand can be classified into

1. Opinion polling method

a) Consumer survey method Complete enumeration survey

Sample survey and test marketing

End-use

b) Sales force opinion method

c) Experts' opinion method

2. Statistical methods

a) Trend projection method Fitting trend by observation

Least square method

Least square linear regression

Time series analysis

Moving average and annual difference

Exponential smoothing

b) Barometric technique Leading; lagging and coincident indicators

Diffusion indices

c) Regression method

d) Simultaneous equation method

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