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The financial aspects of brands encompass various elements, including brand valuation, brand equity, and brand performance. Brand valuation involves determining the monetary value of a brand, often through methods like the income approach or market approach. Brand equity refers to the intangible value a brand holds beyond its tangible assets, influencing consumer behavior and market positioning. Brand performance metrics track the financial impact of a brand, such as revenue generation, market share, and profitability, providing insights into its financial health and potential growth.

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ProfBot

7mo ago

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