normative theories are those theories which tell a way how should media govern.
Answer this question…Mass media have increased the similarities between the cultures of different countries
Mansor Ahmad Saman has written: 'Balada orang-orang yang ditinggalkan' 'Media di Malaysia' -- subject(s): Mass media 'Peranan media dalam masyarakat moden' -- subject(s): Mass media, Social aspects, Social aspects of Mass media
According to The Economist, video games are the fastest growing form of mass media for the next decade beginning in 2011.http://www.economist.com/node/21541164
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Endre Hann has written: 'Egy \\' -- subject(s): Communication, Mass media, Psychological aspects, Psychological aspects of Communication, Psychological aspects of Mass media, Public opinion, Rumor
normative theories are those theories which tell a way how should media govern.
The normative theories of the media are theories that explain how the mass media ought to operate within certain socio-political settings. In other words, they explain the relationship between the government and the media/press .The theories are authoritarian,libertarian, social responsibility and soviet communist theories of the press.
Normative theory provides the collection of financial information.
1. authoritarian (controlled media) 2. libertarian (free media) 3. soviet (communist) 4. social responsibility
Eric McLuhan has written: 'Theories of communication' -- subject(s): Communication 'Electric language' -- subject(s): Mass media, Philosophy, Mass media and language, Mass media and technology 'Theories of communication' -- subject(s): Communication 'Cynic Satire'
A positive theory is a theory that attempts to explain how the world is while a normative theory attempts to explain how the world should be. The theories are used together in different social science fields, including economics.
Normative theory provides the collection of financial information.
According to the book "Mass Communication Theory: Foundations, Ferment, and Future," the four eras of mass communication theories are the mass society theory, the limited-effects perspective, the critical-cultural theories, and the framing theory.
normative
Melvin L. DeFleur is a prominent communication scholar who has written several books on communication theory and research, including "Theories of Mass Communication" and "Understanding Mass Communication." He is known for his work in media effects and communication technology.
Mass communication theories encompass a variety of frameworks that explain how media influences individuals and society. Key theories include the Hypodermic Needle Theory, which suggests media messages are directly injected into the audience; the Uses and Gratifications Theory, focusing on why individuals actively seek out specific media; the Agenda-Setting Theory, which highlights how media can shape public perception by emphasizing certain topics; and the Cultivation Theory, which examines long-term effects of media exposure on viewers' beliefs and behaviors. Other notable theories include Framing Theory and Social Learning Theory.
Normative theories can be criticized for their prescriptive nature, which may oversimplify complex moral situations and overlook the nuances of individual circumstances. They often assume a consensus on values and may not account for cultural diversity, leading to potential bias against minority perspectives. Additionally, normative theories can struggle with practical application, as they may not provide clear guidance in ambiguous situations or conflicts between competing moral principles.