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When a record label has invested money into a song or album but loses faith that the act will sell well, or they want to drop the act for other reasons they will 'soft release' it.
This means they won't spend the required extra money on proper promotion, often pushing the album release back over and over in veiled attempts to actually reduce the buzz and stifle record sales.
This is because an un-recouped band (making a loss on the album) is actually in this scenario worth more to the label as a tax write off than if the band turned a small profit as the entire debt owed to the label is tax deductible if they kill the record / drop the act.
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