What has the author David A Aaker written?

Answer 1

David A. Aaker has written:

'Marketing Research With Spss 14.0'

'Brand relevance' -- subject(s): Brand name products, Technological innovations, Branding (Marketing)

'Managing brand equity'

'Strategic market management' -- subject(s): Marketing, Management, Strategic planning

'El Exito de Tu Producto Esta En La Marca'

'Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative' -- subject(s): Public opinion, Television advertising

'Strategic market management' -- subject(s): Marketing, Management, Marketingmanagement, Strategisches Management, Strategisch management

'Multivariate analysis in marketing' -- subject(s): Marketing, Mathematical statistics

'Stategic Marketing Management'

'Consumerism' -- subject(s): Consumer protection, Addresses, essays, lectures

'Brand Leadership'

'Consumer evaluations of brand extensions' -- subject(s): Brand name products, Attitudes, Consumers

'Strategic Marketing'

'Developing Business Strategies'

'Multivarite analysis in marketing'

'Marketing Research 7E with SPSS CD Rom Set'

'Consumerism, 4th Ed'

'Advertising management'