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Cooperative promotion is a marketing strategy where two or more businesses collaborate to promote each other's products or services, often sharing resources such as advertising costs, promotional materials, and distribution channels. This partnership allows businesses to reach a wider audience, enhance brand visibility, and leverage each other's strengths for mutual benefit. Typically, cooperative promotions can be seen in joint marketing campaigns, co-branded products, or bundled offers. By pooling their efforts, companies can achieve greater impact and cost-effectiveness in their promotional activities.

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3mo ago

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