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Internal Analysis of strengths and weaknesses focuses on internal factors that give an organization certain advantages and disadvantages in meeting the needs of its target market.

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Q: What is internal analysis?
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TOWS MatrixWhy use the tool?TOWS Analysis is an effective way of combining a) internal strengths with externalopportunities and threats, and b) internal weaknesses with external opportunities and threatsto develop a strategy.How to use tool:To carry out a TOWS Analysis, consider the following combinations:Strengths/Opportunities:Consider all strengths one by one listed in the SWOT Analysis with each opportunity todetermine how each internal strength can help you capitalize on each external opportunity.Strength/Threats:Consider all strengths one by one listed in the SWOT Analysis with each threat to determinehow each internal strength can help you avoid every external threat.Weaknesses/Opportunities:Consider all weaknesses one by one listed in the SWOT Analysis with each opportunity todetermine how each internal weakness can be eliminated by using each external opportunity.Weaknesses/Threats:Consider all weaknesses one by one listed in the SWOT Analysis with each threat todetermine both can be avoided.


Create marketing plan?

Answer A. Internal environment B. External environment C. Swot analysis