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Retail theater refers to the strategic use of theatrical elements in a retail environment to enhance the shopping experience and engage customers. This concept involves creating an immersive atmosphere through visual merchandising, storytelling, and interactive displays, making shopping feel more like an experience rather than a mundane task. By appealing to customers' emotions and senses, retailers aim to foster brand loyalty and encourage purchases. Ultimately, retail theater transforms the store into a dynamic space that captivates and entertains shoppers.

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