What was Tiffany's Design Director John Loring's inspiration in creating the Atlas design?

Answer 1

I actually just had an interview with him yesterday and he said the inspiration was a cathedral in Zurich that he saw while walking at night. He liked how the dimensions of the cathedral caught the light and realized that American watch wear is traditionally two-dimensional. He went back to his hotel and scrounged for stationary, could not find any and laid the groundwork for Atlas on a napkin, right there- at night, in his hotel in Zurich.