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Several reasons. A written code helps to promote best practice, it seriously reduces exposure to risk to the degree that staff know and observe it, it keeps everyone on the same page regarding important issues that staff may ot think about too often (conflicts of interest, hiring of relatives, treatment of clients and privacy of information, limits of the company's authority or sphere of influence where there might be legitimate questions about such things. The list and discussion could cover pages.
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Written codes of ethics and ethics programs provide all employees with a more explicit statement of what is expected and what is not acceptable. This reduces the opportunity for misunderstanding or acting improperly through ignorance and thus results in fewer ethics problems.
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