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Mission Statements are difficult to write - they should short, clear, vivid, inspiring and concise without using jargon, complicated words or concepts. They are included in documents such as Business Plans and Staff Handbooks and can be described as a cross between a company slogan, or tagline, and an executive summary! Successful Mission Statements are memorable and engaging. A combination of both a company's mission and a company's vision of the future may be included in a Mission Statement. A Mission is defined as 'Purpose, reason for being'. Defined simply "Who we are and what we do". (Samples-help)

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