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Ethos: Establishes credibility in the speaker. Since by definition it means the common attitudes, beliefs, and characteristics of a group or time period, this appeal sets up believability in the writer. He or she is perceived as someone who can be trusted and is concerned with the reader's best interests.

It is the distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group, or institution.

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What is the definition ethos?

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Personal ethos refers to a set of beliefs, values, and guiding principles that shape an individual's behavior and decision-making. It reflects one's moral compass and informs how they navigate various aspects of life and interact with others.


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The ethos apex test typically refers to an exam or assessment that measures one's ethical character or code of conduct. It evaluates a person's values, beliefs, and integrity in decision-making situations.


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There is a responsibility for the ethos of the school.


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the antonyms for ethos are corruption and immorality


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The plural form of ethos is "ethoi".


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Ethos Books was created in 1997.