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Once you're ready to approach a publisher or producer, the 8 steps of the pitch are:

1. Review-identify the protagonist/hero; identify the hero's desire or motivation; identify the conflict/obstacles in reaching the hero's goal; identify successful antecedents (books or movies that you can relate to this book/movie).

2. Write-prepare a script for what you will say about each of the elements you've identified to use as a blueprint for your presentation.

3. Rehearse-practice your pitch, edit it, rewrite it, and practice it again.

4. Research-identify your target market to compile a list of specific buyers (agents, editors, producers, publishers, etc.) that have been involved in projects similar to what you are selling.

5. Rapport-this should also be part of your research; find something that each of your targets has done or been involved with that you can say something positive about, or an experience that you both share or person you both know; or at least express appreciation for their time.

6. Revelation-When you get to make your pitch, use the elements you've identified in 'review' to give the strongest emotional connection to you work without telling the whole story; their time is limited and you want to leave them wanting more.

7. Response-don't forget to listen when the buyer speaks; do respond to any comments, questions, etc. but respond only to what is mentioned, don't ramble on.

8. Request-this is the hardest part, you have to ask the prospective buyer to read it; pause only a few seconds between 'revelation' and 'request'; ask if they have any questions, if this is a project that they would consider.

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