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push promotion is "taking the product to the customer"
pull promotion involves "getting the cusomter to come to you"

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15y ago

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Why companies use sales promotion?

Sales promotion is the short term process to increase the sales volume for a defined product, in a defined territory for a defined period of time.Basically there are two type of sales promotion strategy:a) Push up sales promotionb) Pull up sales promotion.in pull up sales promotion marketer tries to pull the customer with some extra benefit,with some gifts and offers, while in pull up sales promotion marketer tries to push the product to the customer with the help of distribution network, showroom owner with the help of dealer meet etc.Therefor marketer use sales promotion to increase sales volume in order to achieve targets.


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