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Greenwashing allows companies to appear environmentally-friendly without making any substantial changes to their practices. This can help attract eco-conscious consumers and improve their brand image without the need for costly sustainability initiatives. However, it can also lead to consumer distrust and backlash when the deception is uncovered.

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1y ago

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Why is greenwashing a problem?

Greenwashing is a marketing term and a play on the word "whitewashing." Greenwashing is the practice certain companies undertake to project an outward image of eco-friendliness and environmental awareness while performing only the most superficial of tasks. An example of greenwashing would be an advertising campaign of a paper towel manufacturer stressing that each of its paper towels now contains 2% less virgin fibres, but not disclosing that the reason for this reduction is that the overall size of each paper towel has decreased by 2%. The change is only cosmetic, sometimes even deceptive, as when one whitewashes a decrepit, old fence to give it a fresh new appearance, but not fixing the fundamental problems.


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cos it misleading customers and the public into believing their products are green when they are not, also makes the business forget about the key prioritises.


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