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It's the mythological tradition, and Cupid's power as the "god of erotic love"... he can cause instant desire, or cause the opposite.

Also probably because a popular way to view love is that we have no choice in the matter. Cupid goes around causing us to fall in love, presumably against our will, by shooting us. :) Sometimes we also like the idea that someone else can be compelled to love us.

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11y ago

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