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White paper appears brighter than other colors because it reflects all wavelengths of visible light equally, giving it a high level of reflectance. In contrast, colored paper absorbs specific wavelengths of light, leading to a less intense reflection and a darker appearance. This difference in reflectance results in white paper appearing brighter to our eyes.

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1y ago

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White light is made up of all the colors. If a paper is white, it is reflecting all the colors of light. We know that the color of an object is determined by the color(s) of light it reflects. If an object is green, for example, it reflects green light and absorbs all other colors.


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