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The mass of the cereal is easily regulated and measured while volume will vary greatly from packaging to purchase due to settling. While the cereal on the shelf occupies less space, you are still purchasing the advertised mass of cereal.

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14y ago
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12y ago

Because cereal settles in the box during shipment. If it was sold by volume, when the cereal settled people would think they were getting ripped off.

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Q: Why is cereal sold by mass and not by volume?
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