answersLogoWhite

0

Horizontal expansion is enabled by simply producing more of what is already being produced. An example would be a farmer buying or renting more land to grow more of the same crops he already produces or starting to produce a wider range of crops. Vertical expansion is the farmer getting deeper into the distribution chain of what he has already produced. For example, if he were to take the crops he produces through the processing and marketing phases. A dairy farmer starting his own cheese and ice cream factory is a very good example of vertical expansion. See the related link below for an example of a Wisconsin dairy farm family who have done very well with vertical expansion.

User Avatar

Wiki User

12y ago

What else can I help you with?