It calls for action and motivates the audience to buy their product.
If you are on a stage, the acting appeals to the audience. The emotions and the feelings appeal to them.
Pathos is a theme or reference that appeals to the audience's emotions.
Thomas Paine appeals to patriotism in his speech.
Pathos
The use of emotional language, vivid imagery, personal anecdotes, and appeals to shared values or beliefs can appeal to the emotions of the audience in an argument.
appeals to their emotions.
sentimental
pathos
melodrama
A cerebral play appeals to the intellect more than the emotions.
Pathos is the term that refers to appeals made to a listener's emotions. It is one of the three modes of persuasion in rhetoric, alongside logos (logical appeal) and ethos (ethical appeal).
Speakers use appeals to persuade their audience by appealing to emotions, logic, or credibility. Emotion appeals engage the audience's feelings, logic appeals use reasoning and evidence, and credibility appeals establish the speaker's authority or trustworthiness.