There are many reasons why you should study advertising. You should study advertising so that you know how you should make things look to sell them.
Studying advertising helps individuals understand persuasive communication strategies, consumer behavior, market trends, and the impact of advertisements on society. It provides insight into how businesses promote products and services, build brands, and influence consumer decision-making. Additionally, studying advertising can lead to a career in marketing, advertising, public relations, or market research.
One Dec 2009 study by the U of M (The Moon Study page 14 par. 8) showed 86 Billion dollars that year where spent on advertising in the US.
Michael J. Naples has written: 'The ARF/ABP study of the relationship between business-to-business advertising and sales' -- subject(s): Advertising campaigns, Evaluation, Industrial Advertising
Anna Backelin has written: 'A study into the portrayal of women in advertising'
Malov Knipschildt has written: 'A study of the use of drug-reference in advertising'
Buzzmarketing is a good free resource for learning and or reviewing some simple advertising techniques. Adage also had some good information and maybe some new ways of looking at advertising techniques. Another good resource is management study guide which has a whole section on advertising techniques.
The best way to get a better understanding of the fundamentals of direct advertising is to go to an advertiser and ask them about the topic. Another good way to learn more would be to study advertising that is already out there in front of you every day. By studying these effective forms of advertising one should be able to improve their understanding.
Leslie M. Barton has written: 'A study of 81 principal American markets' -- subject(s): Retail trade, Market surveys, Statistics, Advertising, Population 'A study of all American markets' -- subject(s): Advertising, Statistics, Retail trade, Markets, Population, Research
Internet Advertising Television Advertising Radio Advertising Print Advertising Outdoor Advertising Non-traditional Advertising. Product-Oriented Advertising Image Advertising Advocacy Advertising Public Service Advertising Direct Mail Advertising Display Advertising.
Null hypothesis: Television advertising has the same influence on athletic shoe sales as advertisements found in magazines.
# Business to Business Advertising (B to B) # Business to Comsumer Advertising (B to C) # Direct Response Advertising (DR) # General Awareness Advertising (GA) # Brand Development Advertising # Online Advertising # Print Advertising # TV/Radio Advertising # Press/PR # Promotional Advertising (This one is extra)
Alfred Eisenpreis has written: 'Print advertising for shopping centers' -- subject(s): Advertising, Advertising copy, Advertising media planning, Advertising, Magazine, Advertising, Newspaper, Magazine Advertising, Newspaper Advertising, Shopping centers
lol, im not sure, by any chance is this for the golden horshoe study questions? I need to know too.