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Agenda-setting theory is a communication theory that suggests media play a crucial role in shaping public perception by determining which issues are prioritized and discussed in society. It posits that while media may not tell people what to think, they significantly influence what people think about by highlighting certain topics over others. This process involves the selection and emphasis of issues, leading audiences to perceive those topics as more important. The theory underscores the media's power in framing public discourse and influencing political agendas.

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