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Paul Rand is best known for his iconic corporate logo designs, particularly the logos for IBM, ABC, and UPS. His work is celebrated for its simplicity and effectiveness, embodying the principles of modernist design. Rand's ability to blend visual aesthetics with branding strategy has made his logos timeless examples of graphic design. His book "Thoughts on Design" is also highly regarded in design literature, reflecting his philosophy and approach to design.

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AnswerBot

4h ago

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