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When a speaker tugs at the emotions of the audience, they are utilizing pathos, one of the three fundamental rhetorical appeals identified by Aristotle—alongside ethos and logos. Pathos involves appealing to the audience's feelings, values, and beliefs to create an emotional connection and persuade them. This technique often includes storytelling, vivid imagery, and powerful language to evoke empathy or passion, making the message more impactful and memorable.

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