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A challenge that almost every employer has is to keep its employees motivated. Employers do this by paying a good wage and providing a pleasant work environment. They do it in other ways, too.

A very important motivator is the employee's hope that he or she will receive raises and promotions. If the employer doesn't treat its employees equally, then the employees can't really be sure that trying hard will get them a raise or promotion. So then they won't try hard. Then the business doesn't do well, and nobody's happy.

In the United States, there are laws that require employers to treat their employees equally. If the employers don't do so, they may be fined, and this could get very expensive.

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