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Sovereignty is crucial in global marketing because it defines the authority and autonomy of a nation to govern itself and make its own laws, directly affecting how international businesses operate within its borders. Companies must navigate varying regulations, trade policies, and cultural norms that stem from a country's sovereign rights, which can influence market entry strategies and operational practices. Additionally, respecting sovereignty fosters positive relationships with local stakeholders, enhancing brand reputation and trust. Understanding sovereignty helps marketers tailor their approaches to align with local laws and cultural expectations, ensuring compliance and acceptance in diverse markets.

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5d ago

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