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The presentation of self is the process of actively shaping or managing the image we project to others by controlling information, behaviors, or appearances to create a desired impression. It involves consciously communicating certain aspects of ourselves while concealing or downplaying others in order to influence how we are perceived. This concept, popularized by sociologist Erving Goffman, highlights the performative nature of social interactions and the strategic use of self-presentation to achieve specific social goals.

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