Explain cognitive evaluation theory How applicable is it to management practice?

Answer 1

Cognitiveevaluationtheory is well researched and supported. It suggests that when extrinsic rewards are used by organizations as payoffs for superior performance, the intrinsic rewards, which are derived from individuals doing what they like, are reduced. If the cognitive evaluation theory is valid, it should have major implications for managerial practices.

• If pay or other extrinsic rewards are to be effective motivators, they should be made contingent on an individual's performance.
• Cognitiveevaluationtheorists would argue that this will tend only to decrease the internal satisfaction that the individual receives from doing the job.
• If correct, it would make sense to make an individual's pay non-contingent on performance in order to avoid decreasing intrinsic motivation.

Answer 2

Cognitive evaluation theory suggests that external factors such as rewards or feedback can affect intrinsic motivation. In management practice, this theory can be applied by understanding how different forms of recognition and rewards can impact employees' intrinsic motivation, leading to increased job satisfaction and performance. By aligning incentives with desired behaviors, managers can effectively leverage cognitive evaluation theory to motivate their employees.