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Psychographics:

In the field of buzzwords, marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Activities, and Opinions). Wikipedia

The answer to your question would comprise a research paper. You have a definition for psychographics so now you need to research the variables of personality, value, attitudes, interests or lifestyles as they all pertain to, influence and drive the purchase of real estate.

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15y ago

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