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recognition of the problem, search, evaluation of alternatives purchase decision, purchase act, post purchase evaluation then feedback cycle repeats

interpersonal determinants------- cultural influences family influences and social influences

personal determinants------ needs and motives, perceptions attitudes, learning and self concept

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11y ago
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1d ago
  1. Need recognition: Consumer identifies a problem or desire.
  2. Information search: Consumer seeks out information about possible solutions.
  3. Evaluation of alternatives: Consumer compares different options available.
  4. Purchase decision: Consumer makes a decision on which product or service to buy.
  5. Post-purchase evaluation: Consumer assesses their satisfaction with the purchase.
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13y ago

The five stages of the consumer buying process are as followed:

  • Problem Recognition: this is where consumers realize that there is a difference between their current state and their ideal state.
  • Information Search: this is where consumers start scouting for possible solutions by turning to information tools such as the internet, media, friends and family; they gather possible solutions.
  • Evaluations of Alternatives: this is where they start cutting down the possible options by comparing it to their criteria and what they want from the product/service
  • Product Choice: after evaluating their choices, they make a decision in this step and proceed with the purchase
  • Post-purchase Evaluation: the final step is the post purchase actions, this includes feedback, positive and negative, and measuring the satisfaction from the product. This can be good or bad for your company. If the consumer is happy with the product they will spread good feedback that will leverage your brand/product, but if they aren't happy with it you are at risk of them spreading negative word of mouth marketing for you.
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Q: List the steps in the consumer decision process?
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