What are Psychodemographics?

Answer 1

It is classifying a group of people based on likes, dislike and hobbie etc..

Answer 2

Psychodemographics refers to the analysis of psychological characteristics and Demographics of individuals. This term is often used in marketing to understand consumer behavior and preferences by combining demographic data with psychological traits. By uncovering psychodemographic profiles, marketers can tailor their strategies to target specific consumer segments effectively.