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The four key characteristics of social psychology are broad scope, cultural mandate, scientific methods, and search for wisdom (Fiske, 2004). Broad scope is just that, social psychology is a broad topic covering many aspects of social influence over human behavior. Due to variety of social influence, social psychology can be broken into numerous sub-categories of study.

Culturally mandated, social psychology is ever evolving as culture changes and types and motives for influence change between cultures. As much psychological research indicates, culture dictates how an individual is going to react and behave given a set of circumstances. Similar to how culture influences dress, musical styles, popular beliefs, and foods, culture also influences how society affects the individual.

Scientific methods and their proper deployment are integral to all scientific studies including social psychology. In order to obtain accurate knowledge based on empirical research, scientists rely on the scientific method to form theories, test hypotheses, and employ research practices that adhere to standards, techniques, and procedures. Scientific study of all kinds rely on scientific explanation as does social psychology.

Finally, the search for wisdom in an effort to explain the human condition to improve the human condition is the ethical goal of science. Solving practical problems in social psychology such as the phenomenon, groupthink, is the goal of social psychology. Knowledge is important to obtain, but wisdom gives science the platform for practical application and to improve individual lives.

While broad scope, cultural mandate, scientific methods, and search for wisdom are the key characteristics of social psychology, they are not the only characteristics. These four key characteristics provide a framework for study of social influence of the individual and provide psychologists a starting point for social research.

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14y ago
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2d ago

The four key characteristics of social psychology are: (1) focuses on how individuals are influenced by social situations, (2) examines the impact of social interactions on behavior and attitudes, (3) investigates how people perceive and interpret social information, and (4) explores the role of cultural and societal norms in shaping behavior.

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I believe it is: other people's presence, actual presence, imagined, and implied presence of others.

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Q: What are the Four key characteristics of social psychology?
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