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Strenghts of the behaviourists approach are that it has had a major influence on psychology, it is very scientific, its easily testable, it is able to explain individual differences, explains behaviour using simple principles and it has many practical applications. Weaknesses are that it ignores conciousness, subjective experience and emtotions, it is reductionist, it denies the role of innate factors and that its deterministic.

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11y ago

Strengths: focuses on the uniqueness of each individual person along with the groups we identify with (religion, etc.); we are rational beings; that we are influenced by our past but not determined by it & we can change

Weaknesses: results are difficult or impossible to measure (not scientific)

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Q: What are the strengths and weaknesses of the behaviourists approach to psychology?
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