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What are the three stages in the development of a new mass medium?
Wiki User
∙ 13y ago
1. Novelty (or Developmental)
2. Entrepreneural
3. Mass Medium
Wiki User
∙ 13y ago
The three stages in the development of a new mass medium are emergence, entrepreneurial, and mass medium. In the emergence stage, a new technology or platform is created. In the entrepreneurial stage, innovators experiment with the new medium to determine its potential. In the mass medium stage, the medium gains widespread adoption and becomes a standard part of communication.
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1. Novelty (or Developmental) 2. Entrepreneural 3. Mass Medium
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