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Qualitative data gathering involves collecting non-numerical information like opinions, perceptions, and experiences through methods like interviews, focus groups, and observations. This approach aims to gain an in-depth understanding of a topic by exploring nuances, context, and the subjective viewpoints of participants. Qualitative data can provide rich insights and help researchers interpret complex social phenomena.

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1y ago

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What are some distinct advantages of a qualitative data gathering strategy such as participant observation over more quantitative approaches?

What are some distinct advantages of a qualitative data gathering strategy, such as participant observation, over more quantitative approaches


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Qualitative data is information that is not in numerical form.


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Quantitative data is quantity - how much. Qualitative data is quality - is it good? what is it like?


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frequency distribution contain qualitative data


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The fact that the data is qualitative or quantitative does not in and of itself have anything to do with its reliability.


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Qualitative data is the data which deals with description and observation... In sociology, the qualitative data is based on observing and describing something in detail.. However, the Quantitative data is the data which is associated with numeric. It comes from the word "quantity"


Why is this procedure qualitative rather than quantitative?

This procedure is qualitative because it focuses on gathering descriptive data and understanding the quality or characteristics of a phenomenon rather than measuring it numerically. Quantitative procedures involve collecting numerical data for statistical analysis.


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