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What major psychological processes influence consumer responses to the marketing program?
Wiki User
∙ 10y ago
marketing and environmental stimuli enter the consumer's consciousness, and a set of psychological processes combine with certain consumer characteristics to result in decision processes and purchase decisions.
there are four key psychological processes.
motivation
perception
learning, and
beliefs and attitudes
Wiki User
∙ 10y ago
Consumer responses to marketing programs are influenced by various psychological processes such as perception, motivation, attitudes, and learning. Perception affects how consumers interpret and make sense of marketing messages, while motivation drives their decision-making and purchasing behavior. Attitudes play a key role in shaping consumer preferences and brand choices, while learning influences how consumers acquire information and form associations with products or brands. These psychological processes interact to impact consumer responses to marketing strategies.
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