Whether targeted marketing or market research is appropriate. Example: targeting sales of high risk financial products (e.g. adjustable rate mortgages) to low income individuals. Whether marketing and selling high health risk products is ethical (e.g. tobacco products, alcohol, pharmaceuticals, etc.). Whether marketing that enhances stereotypes is appropriate (e.g. portraying women as the housekeeper in food and house cleaning advertisements).
Ethical issues in marketing call for the organization to carefully examine it marketing materials to make sure there is nothing misleading. Also, the organization has to avoid unfairly or falsely representing the competition.
this is because we are not making agreement with our clients that is the reason understand fool
Market research: ethical danger points in marketing research include: - Invasion of privacy - Stereotyping
Informed consent and patient autonomyAdvertising and marketing of cosmetic dental servicesProfessional ethics and standards of practiceLegal and regulatory issues
The basic ethical issues come across while planning for digital marketing are listed below. 1. How to do 2. What to do 3. Do it by yourself 4. Hire Someone 5. Where to target 6. Target globally or locally
It will be recognize as spam and sometime it could be deleted without reading it.
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Social responsibility is a way for businesses to ensure they are following the laws and ethical standards set by consumers, lawmakers, and stockholders. Three examples of addressing social responsibility include environmental sustainability, community involvement, and ethical marketing practices.