Gurpubs are traditional Punjabi sweet treats made from jaggery (gur) and are often mixed with various ingredients like sesame seeds or peanuts. They are typically prepared during festivals and celebrations, particularly during the harvest season, symbolizing prosperity and community. Gurpubs are enjoyed for their rich flavor and nutritional value, as jaggery is known for its health benefits. These sweets hold cultural significance, representing warmth and hospitality in Punjabi culture.