What ethical issues are associated with micromarketing?

Answer 1

Micromarketing raises several ethical issues, primarily concerning consumer privacy and data usage. The collection and analysis of personal data for targeted marketing can lead to invasions of privacy, particularly if consumers are unaware of how their information is being used. Additionally, micromarketing can perpetuate stereotypes or marginalize certain groups by exploiting vulnerabilities or targeting based on sensitive characteristics. These practices may foster manipulation rather than informed consumer choice, raising questions about the fairness and integrity of marketing strategies.