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It was originally more of a red color, a deep crimson. The dye was quite expensive, being derived from a species of sea snail in the region of ancient Phoenicia, and only the very rich could afford it. As a result, it became associated with people at the very top of the socio-economic ranks. Over time, the preferred shade became the one we know as purple today, but the name was kept, owing to its royal associations.

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L1li

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