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It is the 3 groups which are closely related to each other to satisfy the service marketing objectives.

It consists of Operations Management, Marketing Management and Human Resources Management.

The possible conflicts between Marketing and Operations is,

when marketing focuses on maximizing revenue, operations will want to have better cost control.

While marketing strategy is under urgency, operations can take long lead time.

Marketing needs a lot of creativity but operations will prefer compatibility.

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13y ago
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5d ago

The service management trinity refers to people, process, and technology, which are the three key components required for effective service management. People represent skilled individuals, process refers to best practices and workflows, and technology encompasses tools and systems utilized to deliver services efficiently and effectively. Balancing and optimizing these three components is essential for successful service management implementation.

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