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Globalization is going very important in context to

maximization of profit and Good will as well, every

company or organization have a directly or indirectly

influence with other organization of different

countries, every country have different norms,

culture, religion etc so the managers should have a comprehensive knowledge of religion and culture as

well of others one to communicate well in context of

trade etc For example:McDonald & KFC are engaged in their

business activities in different countries and in each

country they are performing their duties under their

laws, religion, culture and norms.

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