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Howard Schultz and Starbucks emphasize a strong commitment to employee welfare, often referred to as "partners," by offering comprehensive benefits, including healthcare and stock options, which fosters loyalty and high morale. The company's focus on creating a unique customer experience centers on quality coffee, community engagement, and a welcoming store atmosphere. Additionally, Starbucks prioritizes ethical sourcing through its Coffee and Farmer Equity (C.A.F.E.) Practices, ensuring sustainability and fair trade. These principles collectively support Starbucks' strategy of differentiating itself in the competitive coffee market.

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