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McDonald's primarily operates through a franchise business model, where a significant portion of its restaurants is owned and operated by independent franchisees. These franchisees pay an initial fee and ongoing royalties to McDonald's in exchange for the rights to use the brand, access to its supply chain, and support in operations and marketing. Additionally, McDonald's also owns and operates some restaurants directly, particularly in strategic locations. This hybrid model allows McDonald's to expand rapidly while maintaining brand consistency and operational standards.

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4mo ago

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