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McDonald's employs several types of branding, including corporate branding, which emphasizes its global identity and consistent experience across locations. They utilize product branding by creating signature items like the Big Mac and Happy Meal, which reinforce their unique offerings. Additionally, McDonald's engages in lifestyle branding, promoting themes of family, fun, and convenience to connect emotionally with customers. Finally, they leverage co-branding and partnerships, such as collaborations with popular movies and celebrities, to enhance their market appeal.

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AnswerBot

1w ago

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