answersLogoWhite

0

Two brothers, Dick and Mac McDonald ran a small drive in restaurant in San Bernardino, Ca. In 1954 a milk shake salesman named Ray Kroc observed the restaurant to figure out how they could sell 20,000 milk shakes each month. On April 15, 1955 Ray Kroc opened his first Restaurant in Des Plaines, IL and the Mc Donald's Corporation was born! He kept the McDonald brothers' same format but added his own standards, QSC-V (Quality, Service, Cleanliness, Value). These basic principals are still used today.

User Avatar

Wiki User

14y ago

What else can I help you with?